Google Ads That Turn Searches Into Clients
SEO takes time to compound — Google Ads puts your firm in front of high-intent searchers today. We run Search campaigns built around the keywords that actually convert into consultations, not just clicks.
01 / WHY IT MATTERS
Why Google Ads matters for your firm
Legal keywords are some of the most expensive in Google Ads — which means a campaign that isn't tightly targeted and tracked properly can burn through budget fast without producing a single real lead.
We build campaigns around call tracking and conversion tracking from day one, so every dollar spent is measurable, and we can see exactly which keywords and ads are actually producing consultations, not just clicks.
02 / WHAT'S INCLUDED
What's included
03 / HOW WE WORK
Our process
Research
We research the keywords your ideal clients are actually searching, and what your competitors are bidding on.
Build
We build campaigns, ad groups, and landing pages structured around intent — separated by practice area and location.
Launch & Track
We launch with call and conversion tracking in place, so we can see exactly what's producing real leads from day one.
Optimize
We review performance regularly, cut what isn't working, and shift budget toward what's actually converting.
05 / FAQ
Common questions
How much should a law firm budget for Google Ads?
It depends heavily on your practice area and market — legal keywords range widely in cost per click. We'll review your goals and market during a free audit and recommend a realistic starting budget.
How quickly can Google Ads start bringing in leads?
Campaigns can start generating clicks and calls within days of launch, though the first few weeks are typically spent optimizing keywords, ad copy, and targeting based on real performance data.
How do you track whether a click actually became a client?
We set up call tracking and conversion tracking from day one, so we can see which keywords and ads are producing actual phone calls and form submissions, not just clicks.
What practice areas work best for Google Ads?
High-intent practice areas like personal injury, DUI, and family law tend to perform strongly since people search for these urgently. We'll tell you honestly whether Ads makes sense for your specific practice areas.
Do you write the ad copy and manage bidding, or do I have to?
We handle everything — keyword research, ad copy, landing pages, bid management, and ongoing optimization. You get reporting on performance, not a list of tasks to manage yourself.
Is Google Ads worth it if I'm already doing SEO?
Yes, they work well together. SEO builds long-term, compounding visibility, while Ads gets you in front of high-intent searchers immediately — especially useful while your SEO is still building up.
Can you target a specific city or service area?
Yes, campaigns are geo-targeted to the exact areas you serve, so you're not paying for clicks from outside your practice area.
How often do you review and adjust campaigns?
We review performance regularly and adjust keywords, budgets, and ad copy based on what's actually converting, with monthly reporting so you always know where your budget is going.
Ready to talk about Google Ads?
Start with a free marketing audit — we'll show you exactly where your firm stands today and what we'd do first.
Get a Free Marketing Audit →Or email us directly at firmarydigital@gmail.com