Services

Everything a law firm needs to get found

Six specialized services, all built around one goal: making your firm the one people find, call, and hire — whether they're searching Google, Google Maps, or asking an AI assistant for a lawyer.

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01 / LOCAL SEO

Local SEO

When someone searches "personal injury lawyer near me" or "divorce attorney in [city]," Local SEO is what decides whether your firm shows up in the map pack — or your competitor does. We build the local presence that turns those high-intent searches into calls.

Google Business Profile optimization

City and practice-area landing pages

Local citation building & consistency audits

Review generation strategy

Learn more about Local SEO →

02 / GENERATIVE ENGINE OPTIMIZATION

Generative Engine Optimization

People are starting to ask ChatGPT, Gemini, and Perplexity to find a lawyer, not just Google. GEO makes sure your firm is the one those AI engines actually recommend — structured, cited, and positioned as the authority in your practice area.

AI-readable content structuring

Entity & schema markup

Getting cited as a source by AI engines

Practice-area authority building

Learn more about GEO →

03 / AI SEARCH OPTIMIZATION

AI Search Optimization

Google's AI Overviews now answer legal questions before a user ever clicks a link. We optimize your firm's content and technical structure to be the source those AI Overviews and answer engines pull from — and cite.

AI Overview & answer-engine optimization

Structured data & technical schema

Topical authority content

AI visibility tracking

Learn more about AI Search Optimization →

04 / WEB DEVELOPMENT

Web Development

Your website is the foundation everything else is built on. We build fast, SEO-ready sites for law firms that are structured to rank, built to convert, and easy for you to keep growing.

Practice-area page architecture

Mobile-first, fast-loading builds

Conversion-focused design (click-to-call, intake forms)

Built to support ongoing SEO, not fight it

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05 / GOOGLE ADS

Google Ads

SEO takes time to compound — Google Ads puts your firm in front of high-intent searchers today. We run Search campaigns built around the keywords that actually convert into consultations, not just clicks.

Search campaigns for high-intent keywords

Call tracking & conversion tracking setup

Landing pages matched to ad intent

Ongoing bid & budget optimization

Learn more about Google Ads →

06 / META ADS

Meta Ads

Facebook and Instagram reach people before they're actively searching — ideal for practice areas like personal injury, family law, and estate planning where awareness matters. We build full-funnel campaigns from cold audiences to booked consultations.

Full-funnel campaign structure

Practice-area specific creative

Lead form & retargeting campaigns

Audience testing & optimization

Learn more about Meta Ads →

Not sure which service you need?

Start with a free marketing audit — we'll tell you exactly where your firm stands and what would move the needle first.

Get a Free Marketing Audit →

Or email us directly at firmarydigital@gmail.com